Reinvigorate Website Analytics

One of the newest services to hit the website analytics market is Reinvigorate. It has been under beta for quite some time, and we’ve had the chance to use it while it underwent its testing and development phases. It has a very polished and clean interface, easy to use graphs and charts of your visitor detail. Overall it gives you everything you would need to clearly analyze your website traffic. However, one additional feature that sets this service apart is the heat mapping functionality. This gives you the ability to observe where users focus their mouse and consequently their attention on your website pages. It also shows you where users click on your pages. So, you can easily run A/B and split tests to determine the success of something based on whether or not it is grabbing your users attention and whether or not their mouse and cursor is drawn to whatever you may be testing. It’s a real nice feature that we’ve used internally to examine how users navigate our site and how to best streamline content to get users the information they want quickly. Here’s the link to reinvigorate: http://www.reinvigorate.net/