Adroll Advertising Network
Adroll is an advertising network that works for both people who want to advertise across the web, and for site owners who are wanting to make money from their website traffic. Adroll is free to join as either a publisher or an advertiser.
As an advertiser, you can select any “roll” of websites that you want to advertise. A roll is basically a grouping of similar websites, which allow you to target a specific niche or website traffic. If you want to target “celebrity gossip” websites, you can pay for ad impressions on sites that cater to that niche. Overall, the rates seem fair, at times a bit high, but compared to other networks they are pretty good. They also have a technology called Retargeting which uses a snippet of code thats placed on your website, to take users who visit your website, and then continually show your ad to that same visitor as many times as possible on other websites they may visit while online. This sort of lets you stay in front of the one that got away, and with luck, you may just have that person come back to your website and make a purchase.
From the publisher standpoint, Adroll is pretty standard, You can setup for free and start serving ads immediately. You essentially have the option to serve another networks ads when Adroll hasn’t sold any space, so you don’t end up with dead zones on your website. You can also name your own rate when it comes to Adroll, but you can’t get too carried away or you’ll never sell any impressions. Because it is impressions, you get paid just for having the traffic, regardless of whether or not that user clicks on any of your sponsors ads.
So, overall, it’s a nice network to be a part of, but the biggest challenge I see is that from an advertiser perspective, they don’t have a lot of high quality, high traffic websites to choose from. From a publisher standpoint, they don’t seem to have a lot of advertisers outside the main stream news, gossip, and tech industries.
Adroll is located at www.adroll.com
